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Old 12-10-2004, 12:45 AM   #1
rcxpaintball
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Exclamation The Official How To Get A Sponsor Thread

First let me credit all the people for helping with all the info.
paintballer42o
rainofpaint
rcxpaintball
and anyone else who contributed to the making of this thread.

This is a unique look into how you can get a sponsorship from several different views and techniques. Some of this info comes from sponsored players other info comes from field owners and what they look for in a team.

Now for the good stuff..................................

Help On How I Can Get A Sponsor:

Info Provided By: Zak & Luke Of RCXPAINTBALL

It all starts off by getting a good field to play at. Play there often and talk with the refs and the owner/s get to know them and befriend them. Ask if you can use their field for team practice and team drills (offer to pay). Work at it till your rather good. Test your skills against any other teams that practice there. Show your skills to the field employees. The more you impress them the more luck you will have getting the field to back you. After your rather good as a team...ask if the field you can wear their logo on your jersey or headband or something.

Play at some tournaments even if its just at the field you practice at, (usually a field owner will be more than happy to get his fields name spread around to attract more business) try to a least place in the upper 5. If you do so (place in the upper 5) in a few different tournaments (at least 4-6) and play in a bunch (15 ) go back and talk with the field owner. Explain to him your goals as a team and tell him about the different tournaments you've been to and placed at (remind him that you have been wearing his/her logo and telling people about the field). Tell him that you are looking for sponsors to back you and help with the cost. Ask if it might be possible to have a try out or if s/he would be willing to help you out with the cost, even if it is just a discount on paint. Many will have you do a try-out before they will offer any help. Try your best and have fun during the tryout. Attitude is a big part of what people look for in a team along with talent. If you can play better than average and not be cocky or arrogant and keep a good attitude wither you win or lose they may choose to help you out. If they don't choose to help. Don't give up just try harder and it will pay off. Nine out of Ten times you will fall flat on your face but that one time will make it all worth while. If they do choose to help be sure to thank them and tell them that their help is appreciated and you wont let them down.

After you get a field to back you, you may want to get a few local business to back you. Usually most chain stores wont be much help. Try the mom/pop stores. Explain to them that your on a paintball team and you have a field sponsoring you and your looking for a bit of help in anything they are willing to provide (most of the time they may just give you something non-monitary and non-paintball related). Even if they just offer a free soda every month be gracious and accept wear their logo with pride and mention the name of the business to friends and other player you may meet. Tell them to stop in if they want and mention that they heard about the place from your team. Most business think paintball teams are a joke so don't give up. If you have a friend of your mom/dad that owns a business ask them. If you can get some people to go in and mention your team told them about the place the business will start to take you more seriously and possibly will increase what they give you. Always take pictures of yourself at tournaments with other players (make sure their logo is visible) business love to see that their logo is out there and getting exposure.

When I first started out I got a hot dog place to sponsor me. All that I received in return was any hot dogs that didn't sell during the day and a soda. But every weekend after a tournament my team was in talking about what happened at the tourney and wear our jerseys. After a while we moved up and started getting other things from the business. Always stop by and show pictures of tournaments you've been to and talk with the owner, tell him/her how much you appreciate their help. Do this every so often. To the point that is not annoying and more than enough to show that you haven't forgotten their help. Usually after you get one business to sponsor you others will follow. Again you will get turned down allot but ont give up. Also do not go to rival business and try to get them to sponsor you as well. As you gain exposure you may gain other sponsors (always be on the look out for paintball companies looking to sponsor teams). If you try to get sponsored by a paintball company send them a letter/e-mail and be polite and explain your situation and tell them the fact that you would appreciate any help thy may be and if they were to help you in any way you would spread the word of their fine company in your area/state. Most of the time you will get a polite letter declining to sponsor your team and a sticker. Slap that sticker on you gear and keep your head up.

After you gain more exposure try again and mention that you have despite the fact that they didn't want to sponsor you, you kept spreading the good name of their company. It always helps to take a team trip to a big tourney (EX: NPPL, XBALL) and meet with the spokesperson or the owner/rep of the company. Try to make a good impression and inquire if they have any openings for team sponsorships and if so would they be willing to send you that info. 90% of the time you wont get any help from them. But don't mind, as long as you go to big events and stop by and say hello to the person and let your presence be known you will be good. After a while the person will recognize you and that helps allot. Keep trying and your persistence may pay off. One of the ways that help allot is to play at one of these events in rookie or amateur class. It is expensive and chances are you wont do so well. But again keep trying, if you can place in the top 20 of 50 or higher (depending on how many teams play figure in the high top half) you will have a good chance to get a big paintball company to back you. If they see you play and like what they see that will get you in also.

Just remember don't expect to just start playing and get a big company sponsoring you. Don't expect much either, you wont just get allot of free stuff its usually small things. Also many people I meet have "Team Dreams". Always thinking that they are going to take the paintball scene by storm and make it big. Its great to think this but chances are you wont...I'm sorry to break this to you but the facts are very few teams actually make it. Most get torn apart by the fact that first place comes before friends. Remember everyone has to start somewhere. Keep your head up, give 110% and keep a good attitude. Try to get exposure (If you can get even the tiniest team picture in a magazine you will have a great tool to help you in getting sponsored) and don't be a bad loser...always congratulate the team that beat you or if you win tell them better luck next time and they almost beat you...etc. If you keep a professional attitude people will remember you and everybody knows somebody who knows somebody that is in. Its all about having your name known and hopefully someone will drop your name. And of course be grateful to any sponsors you may have. Even if you do make it remain loyal to your early sponsors. And of course KEEP TRYING!

Always a powerful item to have is a custom team jersey. Stores love to see their logo on your gear to show its getting exposer. Try getting one with all you sponsor's logos and give one to the store. If you can afford it try a printing place to get some t-shirts printed...anything you can. If your team can afford it get custom team jerseys.

Last edited by rcxpaintball : 12-14-2004 at 10:06 AM.
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Old 12-10-2004, 12:47 AM   #2
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Info Provided By: RAINOFPAINT

rcxpaintball covered a lot of excellent points about obtaining a sponsorship, here's a few more to keep in mind.

It's a two way street
Sponsors sometimes have different 'levels' of sponsorship available anywhere from 10% off their gear (through your sponsorship contact) all the way up to team packages. This will be based in a big way by the amount of advertising you do for your sponsor, and how much exposure you're likely to give them.

It's a relationship
Pick companies whose products you already use, or will be using in the near future, and support them, one of the best billboards for a company is a tourney team sporting their gear. Even if it's just your entire team wearing proto masks, jerseys, and pants to your tourneys, win and be noticed. Everyone on the team sporting cockers or impulses? Get in contact with some of the major aftermarket suppliers of parts for those markers. Everyone loves backup parts, and companies love teams that can give testimonials

It's more than 'just stuff'
Get to know your sponsor, and their sponsorship contact, find out what they're looking for and what they expect from a sponsored team, this can include a plan for your team's development, a resume, definately your current roster, but sometimes even what gear you're using. Patience, charisma, and getting to know the company you'll be supporting goes a long way.

Ways NOT to get sponsored
The way you respect your sponsors says a lot, and future sponsors will see this easier than you might think. If WDP, Reds, and Crossfire were all to offer you a sponsorship, it's a bad sign if you walk onto a tournament field with an Impulse, a PMI tank and reg setup, and JT jerseys. And it may sound like a no-brainer, but you'll actually see pro teams do this. It's a no-no, because it will lead people to question why you're not sporting your sponsor's gear.

Ultimately, the road to sponsorship is long and difficult. I thank FBM for giving me a chance every moment I can, even if it's not a complete sponsorship, even if they're not sending me to tourneys on their tab. It gives me more pride in knowing that I'm earning my way up. You'll feel the same, I hope, when your first sponsor says "You know what, I have a good feeling about you, we'll give it a shot and see where it goes from there"
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Old 12-10-2004, 12:48 AM   #3
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Info Provided By: PAINTBALLER42o

SPONSERSHIP: How to get it
Many of you wonder how you get sponsored or why your team never does. Well, here is the answer! Just read these few paragraphs and you'll know what to do.
Here are a few examples of how some of you might want to get sponsored:
"Hi pgi, let me tell you about my team me and my friends have started, we're called the Terminators from Seattle and we want to play tournaments, the teams got 2 spider imagines 2 piranha pro's and a tippman A5. Mines the Piranha and its got a crossfire air system, custom products barrel, warped drop forward extreme rage bottle cover and VL revvy. Will you sponsor us we need to buy paint, rvsp[e-mail address] - thanks (name).
That’s nice, but that’s not how to do it. Most of you would probably do that right? Well, if you actually take the time to go about seeking sponsorship in a more useful, constructive way, you'll likely find that you manage to shock a few people into maybe taking a chance on you. A decent team with a good attitude and SOMETHING TO OFFER to a potential sponsor, is about as easy as 1,2,3. If your really serious about the sponsorship game, than you wont skip a thing:

1. Patience and Practice
or get good first. It might not be what you wanted to hear, but it'll certainly impress the sponsor’s. You don't need to spend hundreds or thousands of dollars on paint and gear just to practice; you whole teams got to practice hard. It proves you’re committed and reliable and have to potential to do great things. But a good practice session doesn't mean that you have to use up all your paint - give yourselves a challenge like going out one on one with only 10 balls in your hopper, or trying to make it to the 60 - yard line without shooting a single ball. Having less paint to protect yourself with sharpens your skills and your senses and ensures you that you make every ball count.
If you’re worried about the cost of using the local field every weekend, offer to ref once or twice a month. You'll probably get a good discount, or even some free playtime to practice. Just avoid too much rec-ball.

2. Media Freak
As most of you have, build a website for your team. This is easier to do than you think, and you don't even have to be good at paintball (well, at least not 'BAD'). First find someone with a decent camera, invite him or her to watch you at training day, or better still, at a tournament you hope to do quite well at. Tell him to use up all of his/her film on your team, and don’t forget to clean your gun the night before, so there will be no problems.
Get several copies of all the best photos of you guys and send them to magazines and websites all over the world, and in Europe, accompanied with a press release explaining very briefly what the team's about. Don’t forget to OFFER SOMETHING to the sponsors, like your team is going to get a 5year subscription to their magazine or you’ll use their paint, etc.
If someone on the team can write and you want to make a special effort, get him or her to rustle up a report from an event you’ve played recently. Once you've made initial contact with the media people, keep them updated on a monthly basis. Also, write to them when your next tournament is coming up and ask them if they can send a scout to check you out. Always send them new pictures and news.
Then start posting on as many online forums as you can (Like pbreview.com, a perfect example) - and enter some discussions (avoid talking too much crap, though), and always mention your team name somewhere in your spiel. People will soon get to know you and your team, and you’ll be surprised how many companies take a peek at some forums. On your website, always keep it updated with team news, commentaries, and events that you have played at.

3. Keep It Clean
I mean this in every sense of the phrase. Look after your equipment and your apparel. If you look good and your kit works well, you’ll stand a better chance of impressing people. Don’t scream obscenities on the field - some sponsors actually have rules for this. A guy wearing a JT jersey screaming, "Get that f****r off my field! He's Godd**n out!!!" in front of a bunch of shocked onlookers, wont to JT much good. Remember, first impressions last, especially if you earn yourselves a rep before you even approach a sponsor. Lastly, play clean. Cheaters don’t help sponsors or the sport one bit, and if someone is thinking of helping you out with gear discounts, cash, free use of a field or whatever, you don’t want them believing you’ve not got the best interests of the sport at heart.

4. Portfolio
Make sure you keep copies of all the press releases and pics you send out to the media and keep them in a portfolio. Include a brief note about who the team is, and how you plan to support your sponsors. Don’t ask for much in the beginning - make yourselves an easy sponsor - promise them you’ll buy 5 boxes of their paint a month if they give you one free, for example. And if they say yes, you're on your first rung of the ladder.
Keep your promises, act like a true sportsman, train hard and never stop building your public profile. Follow these few simple rules and in time the sponsors will grow to appreciate what you can do for them. And in turn you'll appreciate being able to travel around the world playing the game you love.

This will get you on your first steps to being sponsored.
Good luck, have fun
~Paintballer42o. (Ps thanks to PGI for some of this coverage).
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Old 12-10-2004, 12:50 AM   #4
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Info Provided By: RAINOFPAINT

***** said: "if you have to pay it isnt a sponsership basically they are giving you a dicount on items"

Spelling errors nonwithstanding, here's the skinny on that.

No company in the world wants to just give stuff away for nothing, It's not a good business model, and considering how many hundreds of teams request sponsorships a month, it's just plain not common sense. It used to be that these sponsorships were given out, and then taken advantage of. The teams would get cool new gear free, and never do a thing for the sponsors, essentially getting tax free loot for sitting on their duffs.

Thus, as an added bonus to all players that came after, major companies, and some minor ones, decided that they weren't just going to 'give stuff away' to everyone who asked for it. Good decision.

"Why?" you may ask, railing at the unfairness of this heavy-handed greedy company who won't give you a 100% sponsorship and fly you around the world for tournaments in brazil and austrailia? The answer is simple.

You need to show a company that you deserve more. Then, and only then, will you get more. So you start small, enter a few tourneys, maybe hit the IAO when your team is up to it... and most importantly LET YOUR SPONSOR KNOW! If a sponsor sees "Gee, this small team we gave 10% off to is sporting our banners from X to Z, and getting us some good press in the meantime" they will tend to up the ante, why? because you're doing stuff for them.. Promotions, marketing, name recognition and locally, putting a face on their corporation. Which face? Your teams.

So yes, 10% off is a sponsorship, it is the most likely sponsorship to be given out to a team that's not on an NPPL, PSP or IAO scoreboard. And when you're talking about a 14 person team, consider the money that sponsor is GIVING you just to use their gear and play paintball. A little math is in order here.

14 people get a 10% sponsorship from Dye, they all decide to sport dye gear.

14 DM5s $19,599.30
14 jerseys $909.30
14 pants 2,029.30
14 packs $1,399.30
7 gear bags for travel $1,014.65
2 promotional banners $39.90

Grand total, undiscounted... 24,991.75

Going by the prices given on their website, you've saved a grand total of... $2,500

Tourney players normally upgrade to a better gun anyways once they pass bunnyball, hopperball, and rookie 5 man tourneys, Jerseys and pants show team unity by solidifying the team to a set of colors and a 'standard uniform'. This is all stuff tourney players need anyways. As a captain, saving your players money and making sure they can play a tournament rather than going broke is a "Good thing (TM)" That's 2500 off the bat that can go towards a tourney entry fee and some paint to shoot at people.

Long post short, never look a gift horse in the mouth, you never know what it had to eat last.
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Old 12-10-2004, 01:06 AM   #5
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Info Provided By: Jeffrey Laporte (President and Captain of Raven Paintball Club and Owner/Operator of Unlikely Heroes)

How to get a sponsor and all about sponsorship.

As you can see from my title above unlike other authors, which are not many on this topic I have seen it from both sides. Yes I have read all the other articles that I can find on this subject and it bothered me a bit, quiet a bit because there is not a lot on it, but I can understand why, no one really knows what to write. So I will try and help out with these and even explain how a lot of it works.

Now first off to understand that there is NO SUCH THING AS A FREE LUNCH. This goes with paintball sponsorship and sponsorship for other sports as well. Companies are not going to give you free stuff unless you are a Pro-Level or high placing Amature A or B level team. Also what you hear about companies and fields not giving money or product to unproven teams is in general true. Now if you have been playing at your local field for a while and they know you by name and have seen you and your team's playing style then it is possible to get a little bit out of them.

Stores/fields and stores do not like to sponsor unproven teams or teams that haven't gone to tournaments before, because there is no guarantee that they will get promotion from you or that you will even play them in the future. I have teams that I sponsors that tell me they are going to 3 or 4 tournaments and because of one thing or another, they do not. I do not want to pull my sponsorship because of stuff like that but it makes me very very careful next time, so the next team or teams that I sponsor get even more rules and less sponsorship and such.

This is a two way street, sponsorship. You are not getting free stuff, and some sponsors will not give much or might change their sponsorship from year to year. Also when companies ask what you can do for them, don't just tell them, "well we will tell everyone how great our sponsors is, and advertise on our banner and jerseys". Everyone will do that for me. I want to know what is special about you that is different from Robbie Newbie's Team down the street. Then if you promise to put name's on a jersey and such, that will come out of your pocket. Now you and your sponsors go to the same events, prove to them that you have held up your end of the bargain. Take pictures of your team, especailly with silk screened logoed jerseys (or t-shirts whatever) to show your sponsor that you have done that.

How to get sponsorship is the hardest question to answer and at times will seem impossible. Chances are no paintball industry company will sponsor your team. Now I do not mean fields and stores but the manufacturers they are more inclinded towards the higher profil, winning pro and Amature A teams. Fields and stores are you first and best bet for a good first or second sponsor. Your local store (or maybe online store) or field might be willing to help you pay for some entry fees, or give you free or very discounted jerseys, discounts on product and such. But this will come at a cost to you. Your team will have to promote that store or field, do not take a store or field who you have not or will not buy off of, we know that, and hate that. Plus if you can't back up your support to other teams we know when you are faking it and some of the better stores or fields around anyways. Next you will probably have to help out at the field during tournaments or other events, this will vary from field to field. For stuff like this do a cost comparision. If you work 50 hours at the field to get $50 off a jersey you just got paid $1 per hour of work. THINK ABOUT THIS. Know what you are getting and giving in terms of sponsorship. Now discount on products will vary because that will depend on what you buy on how much you will save. But for free items and such think about it.

The first sponsor will be the hardest to get. I have noticed that the first 2 or 3 sponsors that you do not know really well does make it really hard to get but it can and will get easier as you begin to think outside the box, as the saying goes. Raven Paintball Club's first sponsor was Showcase in the D'Olean's mall and I really appreciate all that John from Showcase has done for us. He took a big chance on us and I hope that he see's that its worth it. I also received sponsorship from SMT Adventures for myself only though, so Raven was still on their own. Now this year 2001 we have 8 sponsors for a team/club that still hasn't won any events but we are currently doing better and better now that we have a full team to play with and practice with. How many industry companies do we have 1, Kermode Concepts, 1 paintball field and store which is SMT Adventures in Smith Falls which now sponsors Raven Paintball Club, and 1 online Store which is Unlikely Heroes for gear and supplies. Everyone else is outside the paintball industry but help us out in their cases monetarily.

Who can you look to for sponsorship. Well think about this and use your head. First don't be a bunch of friends that are thinking about entering tournaments, hopefully you have a set team that practices together and have played tournaments together under your own dollar. Do not lie to companies if your team only believes it will enter 3 tournaments this year say so. But don't forget when you practice you are still a team and can tell everyone about your sponsors. Now if your team is a 3 person team, hopefully you have 4 players as one is a backup. Each of you probably have a job, and therefore 3 potential sponsors, each of you probably live with someone (parent or guardian) therefore 3-6 more potential sponsors. Maybe your parents own their own business, what about that and their suppliers. See how this can add up really quick. Also when attempting to get new or your first sponsor know the numbers game.

Numbers game? What I mean is know how many players play paintball in your given area. If you are going to a tournament know how many players will be there and how many spectators. This is a target audience for you to advertise too for your sponsors. If they have stickers or such, even if you have to buy them, get some and put them on cases, visors, toolboxes, hoppers, markets, tanks, whereever they may be seen to help them and you. For instance, for the 2002 season Raven Paintball Club will be playing in Skyball, and hopefully 4 GTPL tournaments (hopefully more, I would love to go to 6 of them but I need sponsors to accomplish this), and the last one we are going to be trying to attend is the Wasaga Beach, Beach Blitz (10 man especially with some other teams to go and play). Ok for Skyball, this is a 5 man event, last year there were over 200 teams in attendance and 10'000 visiting spectators who didn't play. Therefore that is a target audience of over 11'000 people, assuming it stays the same size. One of our (RPC) greatest advantages is our website which we keep semi (hey I am trying) up to date with info, tournaments, fields/stores, sponsors (ours), reviews and articles (like this one). We get over 90 hits a week and growing. With us off Crosswinds now I hope to increase that number by Christmas to about 175 a week is my goal. Therefore there is more advertising and assistance you can get.

Sometimes you can get sponsors that will help you with projects or things that don't directly affect you but can indirectly affect you. Like if I have a website developer make me a webpage for RPC and put his advertising where I allow him/her (because its still my page). This will help them show off what they can do and everyone will see it and help us with a nicer more user friendly and technologically advance website to show off and get more sponsors. But one thing is make sure what you get you can use it. If someone was to make me a site but I can't update new reviews or changes that have been made. Then it is of no use to me, and yes I have tried that they will keep it updated for me, since I am not paying it just doesn't work.

Well I hope that helps everyone out who have read this.

Last edited by rcxpaintball : 12-10-2004 at 03:32 AM.
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Old 12-10-2004, 01:08 AM   #6
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Info Provided By: ICEMAN of sudden impact.

Sponsorship, how to get your team sponsored.

Any team that plays paintball knows how expensive this sport can become, hundreds of dollars can be spent on a tournament style marker, barrels, mask, packs, pods, paint, air, tanks, jerseys, the list goes on and on. How does a team make playing paintball affordable; the answer is sponsorship?


What is sponsorship and how do I go about getting sponsored, you may ask? Before I go into that, let me give you a little history about my team "Sudden Impact". We have been playing tournament paintball for about two years and currently have about 8 sponsors, Raven, Nelson Paintballs, Millennium Paintball Field, JC Robinson's Attic, Allan Paintball Products, Affordable Plumbing of Jacksonville, and PCS Consulting. Some of these names you are very familiar with and some of the sponsors are non-paintball companies, and yes we even sponsored by a plumbing company. As you can see there are numerous opportunities for the dedicated team to get sponsored.

Back to the issue at hand, what exactly is sponsorship? Sponsorship is entering into a mutually beneficial agreement with a company, where both parties get something they need or want. In most cases you either have to provide an advertising outlet for a company or do some kind of work. For example, most paintball related companies want their sponsored teams to wear their products, display banners at tournaments, and put their products on your website. A paintball field may want you to referee a tournament or work a couple of weekends. In both cases the sponsor is getting something for their generous donations of cash or products.

Now that you know what sponsorship is, how do you go about getting one? First and foremost a team has to ask themselves if they are sponsorship worthy. Would a company want to sponsor you? Does your team have a lot of tournament experience, how long has your team been together, does your team show sportsmanship, and how many tournaments do you plan to play in the upcoming year. These are all things most sponsors look at. Put yourself in the sponsor's shoes, would you want to invest time and money into a team that has not proved themselves or even played in a tournament; what does the sponsor get out of the deal? If you still think your team is sponsorship worthy, lets get started.

Most paintball-related sponsors have forms that you can fill out on their website, they ask many of the questions I have already covered. To set yourself apart form the crowd you will want to take the extra time and effort to put together a bound portfolio of your team. Have a section that list the teams experience and future plans, and a section for each player with photographs and a brief history. You may want to write a summary of what you could do for the sponsor and how your team would go about doing it. Always be polite and neat when putting together your team portfolio, and remember to be organized. For some of the non-paintball sponsors, it may be as simple as asking the owner or doing a little advertising for them.

Team Portfolio - Sections & Points to Remember
• Give information about your team's experience and history.
• Include your team's future plans and goals. Where does your team want to end up?
• Include an individual section for each player with pictures and a brief background about each player.
• Include a summary. Tell your prospective sponsor why sponsoring your team will benefit them. What can your team offer that others can't? What makes your team worthy of sponsorship?
• Remember to make the portfolio neat, clean, and well organized. Include a cover page and use a bound portfolio. Make it look as professional as you can.
• Submit your team for sponsorship, make sure you understand what contracts you are entering into and be sure you can live up to your end of all sponsorship agreements.


Now comes the hard part, the waiting. If you have not heard from the potential sponsor in three or four weeks you need to call them or send them an e-mail. Be courteous and polite and remind them who you are and who your team is, they go through hundreds of applications, so be patient. And like you've heard your parents say "don't put all your eggs in one basket", apply to three or four different places, all sponsors are not looking for exactly the same thing. If a particular company does not want to sponsor you, send them a thank you note and apply again later, ask them what your team could do to be considered next year. Hopefully you can pick up a few good sponsors and your "out of pocket" expenses will start to decrease.

A word of caution: most of these sponsorships are contracts, so if you or your team can not fulfill your part of the bargain, do not waste the sponsors time and money when they could be using it on another team. Read the contract carefully, have a team meeting to go over the details. Most sponsors like to be kept to date on the team's progress, so be prepared to send them updates and keep in touch with them. Now that some of your costs are decreased, your team can enjoy what paintball is all about, having fun and competing in one of the greatest spots on the planet!

See you in the middle,
ICEMAN

Sudden Impact
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Old 12-10-2004, 01:11 AM   #7
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Info Provided By: The Guys/Gals At paintball-tips-and-tricks.com

How To Get Paintball Sponsors Interested And Sponsor Paintball Teams

Usually the biggest paintball sponsors are companies that manufacture paintball products, however just about any

business, from the local fast food joint to the local hardware store could also be a sponsor. However, if you want to plan a local tournament, it is worth taking the leap of faith and approaching one of the big paintball companies to be a sponsor.

Paintball sponsors are the most willing to fund a team that has some kind of record of winning a tournament or even a championship. This trend often leaves smaller less successful teams in the dust because big sponsors like to attach their name to winners. This is because they know more people will turn out for the game and their product will get more exposure when they sponsor paintball teams that are successful.

Business owners and large companies are smart people. They aren't easy targets that walk around thinking, "we must sponsor paintball team". You have to sell them on it...

So what do you do if you have a rookie team with no track record and you love to play paintball but can't afford to pay for your tournament? First of all you have to earn the sponsor' s trust by explaining why they should fund your game. Some companies will sponsor a paintball team simply because they appreciate the hunger and enthusiasm that newbies have for this relatively new sport.

The best time to approach a paintball team sponsor is around October of every year when the popular "World Cup" Tournament has come and gone. This is when paintball sponsors start determining who they will sponsor the following year. If you are a rookie team it is usually the local paintball store or the paintball field owner who will make the decision about whether or not they will sponsor your game.

If you want to shoot higher than just the local folks than you can always submit a proposal to the marketing departments of a big paintball company such as National Paintball Supply Dynasty or Kingman. However keep in mind that these bigger companies usually have their marketing budgets already assigned to teams that are winning championships all over the world. However, it is still worth a shot if you are serious about getting big paintball sponsorship, as once again, some individuals in these companies do realize the potential market value of newbies to the game. This is why it is important for you to explain to whomever you are approaching why your newbies and their friends who will be in attendance are potential customers of their paintball products.

You can also approach businesses outside the realm of paintball. They may purchase your paintball supplies for you if you offer to provide attendees to the event with stickers, posters or other forms of wearable advertising to the event. You can also offer to post the business's banner on the field.

Also before approaching a paintball sponsor make sure that you will be taken seriously by also submitting a business plan and a team biography. In your business plan explain exactly why this event would be good for their business. It also helps if you charge an admission and donate the proceeds to charity. Almost every sponsor, including paintball sponsors are more inclined to support a charitable event than one that is just for fun.
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Old 12-10-2004, 01:17 AM   #8
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Get That Sponsorship! Bea's Step-By-Step: Part I

Part One: Unless you have friends on the “inside” and are in that “Know Circle” of being able to obtain products for free from those friends who own their own manufacturing businesses, it’s not as easy to obtain sponsorship. I’ve also noticed a trend: “The Connection” - Most teams that have a sponsorship or two get sponsored because usually their team owners or captains work or have worked for large paintball companies or they work at a paintball store or field.

However, for the rookie teams who are just starting out, getting a job in an instant is not easily obtained right away, most rookies don’t know Tom Kaye (Air Gun Designs) or Dave Youngblood (DYE) personally, and can’t get sponsorship as easily as those who do have that privilege. Rookie teams need to start at the very beginning. I remember when I was at JT USA working as the Promotions Coordinator and receiving questions like, “Hi. I was wondering how I could get
sponsored? I’m 12 and have a 3-man team. We don’t have a lot of money and paintball is really expensive, but we love to play and hope to get some free stuff so we can start playing tournaments… Can you help?” Seriously, questions like that came and are still asked to this day.

In this juncture, we will focus on a rookie team with no record of success; a rookie team just starting out with no connections; a rookie team that has charisma, hunger, and love for the sport of paintball. And remember, no one said this was easy. That’s why it’s important to keep motivated, keep striving, and have faith that it can be done. With patience, you will get what you work hard for. As a rookie team, there is no record of success. You have no championships or titles yet. Therefore, you have to earn the sponsor’s trust, give them reasons why they should sponsor you even without a solid track record in place.

BEFORE YOU ASK:
1) When You Should Ask: Around October of every year, after the ever-so-popular tournament so righteously named “World Cup” has come and gone, sponsors have either already determined who they will be sponsoring for next year or will so by the end of the year.

2) Who makes the decision? In the case of a rookie team, the store and/or field owners are who makes the decision. If you want to shoot for the stars, and go for the “Big One” by going beyond local, you can submit to the Marketing departments of those big paintball companies. They have a budget they have to work with, so they are careful on whom they choose and how that money is dispersed. Know this: Very few rookie teams, however, get a full- sponsorship from manufacturers. Amateur and Pro teams are looked at more, scouted more, and have more clout, for obvious reasons, with the bigger companies like WDP (Dynasty), National Paintball Supply (Bob Long Ironmen), and Kingman (Bad Company).

3) Who to turn to for sponsorship: It is a good idea to look to your local store or field for assistance. Usually, these stores have sponsorship opportunities with the manufacturers for gear discounts. This is the most common sponsorship deal for rookie or novice teams.

Another place to look is to seek outside the paintball realm by asking those sponsors that are outside the paintball industry. Antony “Solonor” gave a good example of this and said, “Use your father/uncle's company as a Sponsor! … Have posters, stickers, [that help to aid in advertising, giving the sponsor exposure]… Why not... Team Kobolds sponsored by... Kaligula shoelaces!!!!” Most rookie teams will have their parents as their only sponsors, so if they are in business for themselves, like a pizza place, or a computer online service, be sure to post a banner at the tournament or even at the practice field.

Remember, you have to give the sponsor a good reason to sponsor you. Sponsors will most likely say, “What can your team do for my business?” Since your rookie team is starting out, you have to earn the trust of the sponsor first.

THE TEAM BIOGRAPHY/RESUME
In order to be taken seriously, you must create a team biography, like a resume, typed, printed on resume paper, put in a folder or see-through clear packet, in a manila envelope, while listing the following:
1) Team Name (Have a logo created, graphically create one on your PC or draw your logo)
2) Team Location (Address)
3) Team’s Objective/Motto
4) Team Owner
5) Team Captain
6) Team Roster (Roster should include each player’s name, age, position, years played, and gear sizes of pant, jersey, and glove – that way you’re one step ahead if you gain the sponsorship deal)
7) Team Expectations (What will you do for the sponsors in return?)
8) Team Goals (What tournaments will you be playing?)
9) Include pictures of the team in action and off the field, behind a team banner with the team’s logo and an area available for sponsors to be listed.

That's it for Part One of your sponsorship tips. Stay tuned for Part Two where I will discuss the "How-To's" of these steps and get further detailed about how to go about these steps and keep those sponsorship deals!

Achieve the Impossible – BEAggressive!
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Old 12-10-2004, 01:29 AM   #9
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Get That Sponsorship! Bea's Step-By-Step: Part II

The “HOW TO’s”:
1) Structure Your Team: If you haven’t already, form a team with good ownership and leadership in place, first, then worry about whom will be members of that team. By that I mean determine who will own the team full-time, and then who will captain the team. The owner and captain can be one and of the same, but it’s usually easier to have two people split up the responsibility.
Owner: The owner runs the big picture of the team. They are the one who usually gets the sponsorship for the team and organizes it. Also, the owner conducts other fund-raising ideas to help fund the team.
Captain: The captain runs the field operations of the team. They determine who will be on the team, what their position is, how practices will be conducted, and when/where practices will be held. The captain also acts as a mediator when there is conflict that arises with other team members. For ease in beginning the team, it’s good to start small then expand. Start with a three-man then move to a five- man and so on. Once the team is at a novice level, have developed a track record, and have proved your talent to be above average, it’s time to get bigger. At that point in time, it’s important to delegate more of the responsibilities to new members as the team grows.

2) Tell sponsors what your plans are for the future: This information will fall under the team’s expectations. Include what you will do in return for the sponsorship deal and what tournaments the team will play in order to represent the company.
Expectations: What will you do to earn a sponsorship deal from the store/field or manufacturer? If you are getting sponsorship from the store/field, volunteer your time and labor to the field. Ref at the field for sponsorship or even ref to get to play for free at the field, as part of the sponsorship; trust me, getting to play for free is a big when you play a lot. Plus, by reffing, you can learn a lot by watching others play.
For example, Mike a.k.a. “Big Wig16” shared how the store near him sponsored his team for entry fee into tournaments. In exchange, they had to ref the store’s tournaments, but couldn’t play in those tournaments. If Mike’s team won any prizes in the other tournaments, those prizes would go to the store. Most stores do in fact practice this sort of sponsorship expectation for the teams they sponsor.
Another good example comes from Vinny a.k.a. “The Baker” when he shared, “One of the best things for a young team to do is to talk to their local field. Tell them you are looking for sponsorship, and come up with some creative way to get their name around your school. Make them feel like you are going to make them more money by spreading the word about paintball and their field. Most fields don't care about banner ads on websites, or a link in your links section, they just want people to come to their fields and pay them money. So you need to show them that you will bring people to this new field so that they can make more money. Then they may give you something like free admission or discounts on paint. Be creative, I'm sure you can think of some new way or promoting their field.”

Tournaments To Attend: In this section of your team biography, list the local tournaments that you will attend. To build a name for your team, you have to start playing the local tourneys, at least, to get the exposure you need to get bigger sponsorships. After awhile, when you’ve built a name and a good sponsorship deal, you can go to national tournaments. If you can, try to play tournament circuits, such as the Pan Am Circuit on the US west coast. Again, it’s difficult to afford it, but this is where to start if you desire sponsorship.

3) Image & Getting Noticed:
Website: If you have the talent or know someone who does, make a team website. This is a good point of reference to send to you sponsors when you are asking for support. Then, as the team develops, you can add to the site, listing your event attendance, your team record, the team resume, along with pics, and even press notice, when the team gets published in a major magazine or online website (like Paintball.com!). It’s not expensive to make your own website nowadays and if you have the hunger and love for paintball, you will find a way to make time to create the DVD/CD: Lately, kids are outgrowing their parents in terms of technology. With the tremendous technology push in schools, some kids even know how to make DVD/CD presentations. If you know how to do this, show it off! In acquiring a sponsorship deal, image is everything! If you can make yourself stand out by combining your resume and a DVD/CD or a website, do it!

MAINTAINING YOUR SPONSORSHIP:
1) Goals:
Tell your sponsor under the “Goals” section of your resume how you will display and promote their company. Maybe you will display a banner with their logo or something to that affect. You need to think of the best ways that you and your team can promote their company. Show them your earnest desire to promote them and give them exposure through your team’s efforts.

2) Commitment:
Tell your sponsors that you will do your best to always talk about your gear you were sponsored with, never wearing anything else, or using anything else other than what the sponsor gives to you. Talk it up – tell people about the products that were given to you via sponsorship and be a “sales person” for the store/field you are representing. Talk about paintball at school and invite new friends to play, bringing your sponsor more business in return for the support they have given you.

3) Establishment:
Build a record, work on being a dynamic team, and establish a following for your team in the paintball scene. For example, Evil Inc. established this by what they have done in the scenario world, with not only their record of attendance, but through their trailer they bring to most all of their events, and the attention they get wherever they go by their performance at these scenario events. They do a good job in supporting their sponsors at all the events they participate in.

CONCLUSION:

The only rookie teams nowadays that seem to get free stuff are those female teams and the reason why is because they are unique. Whenever you see an all-female team or even a female, for that matter, you notice her because it’s unusual. Whether you like it or not, it’s the simple truth. Even Team Royal Rat Rangers started out as a rookie team and because they had something unique to offer, having Maurice Gibb as a player on their team, that was something that would set their team apart from the rest because of his exposure. Even William Shatner, a rookie player in the scenario arena received sponsorship because of his popularity as an actor. Again, he has set himself apart from the rest. (For those of you who don’t know, Maurice Gibb is a famous musician who is part of the music group the BeeGees and William Shatner is
Captain Kirk from Star Trek… ask your parents if they know them; they’ll know who they are!)

As for the women who get sponsorship so easily, as we progress faster into the future, it will change. As more and more women get into the sport, you’ll discover that females will be at the same “playing level” when it comes to earning sponsorship. But until then, this is an example of what sets them apart from the rest. These sorts of team will get exposure and get a lot of press from simply being unique. Thus the reason why you hear so often, “Set yourself apart from the rest!”

Don’t forget, paintball businesses have to make a living. Because of that, they want to sponsor teams that will help increase their business. Get to know who your local paintball stores are and try to get sponsorship from them via discounts. Don't expect to get free stuff unless you are an amateur or professional team that places in the TOP 3 every tournament you go to.

It's all about HOW GOOD YOUR TEAM PERFORMS, HOW MARKETABLE YOUR TEAM IS, HOW YOU PROMOTE YOUR SPONSORS, and that your team has a GOOD REPUTATION.

One other thing to note that may be easier for those of you interested in being able to afford to play more paintball (getting sponsorship!) and maybe even have thoughts of going pro one day: As an individual, as your skills improve, tryout for teams that already have earned team sponsorship and become a part of an existing team that has already gone through the growing pains of once being a rookie team who started at the very beginning.

A book could be written on further explaining all the details, in’s and out’s, do’s and don’ts of receiving sponsorship, even contact names, phone numbers, and websites, for that matter. But, hopefully, I have shared enough to at least get you started. Of course, we have the opportunity to discuss below in our forum by posting responses. Talk it up, and we’ll talk more about those sponsorship desires and woes of the lack thereof.

Achieve the Impossible – BEAggressive!
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Old 12-10-2004, 01:34 AM   #10
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To begin with, you have to realize that sponsorship is all about give and take. I'm sure you've heard the old saying, "You scratch my back and I'll scratch yours". Well, that's sort of how sponsorship works. In other words, the owner of a company or small business may be willing to sponsor your team as long as there's a little something in it for him. That "little something" to the owner of a paintball business must lead to increased sales and profits. Just like any other business owner, he's out to make money, so if you want him to sponsor your team, you'll have to be the ones to help him do it. A field operator may offer to sponsor your team with lower greens fees, whereas the owner of a paintball store may agree to sponsor your team with discounted merchandise. In return, the field operator will expect you to call his field your home and the owner of the paintball store will expect you to do all your shopping at his establishment. They might even insist that you include the name of their business on your team banner and uniform. You may also be obligated to donate some time helping out at the field or around the store. Most of all, your sponsors will want you to keep bringing them new customers. In short, if you want a sponsorship, you'll have to work for it. Don't expect anyone to just hand it to you. Even after you earn it, you'll have to work to keep it. Contrary to popular belief, sponsorship has its price.

First, you have to find ways to put your team on the map and get your name out on the street. Team recognition and visibility are what sponsors look for. Therefore, you must become a high profile team. This takes ingenuity. You might try wearing something unique so that you don't look like the thousands of other players dressed in ordinary woodland camouflage.

Another way to get exposure for your team is through the local newspapers. You can submit a press release which includes a brief history about your team and some background information about its members. Whatever you write, be absolutely sure to make it interesting. If it's not worth reading, it certainly won't be worth publishing.

One more way to get your team mentioned in the paper is to do something to help out the people living in your community. Hold a charity or fund-raising event. Just be sure to invite your local newspaper reporter. When he arrives, put on your best smiles. He'll want to take pictures of everyone on the team.

Clip and save all articles about your team. Show them to prospective sponsors. Let them see that you know how to use the press. A shrewd businessman, one with a little savvy, is bound to see this as a major plus.

In your quest for sponsorship, you'll find that local support isn't all that hard to come by. On the other hand, factory sponsorship is a whole different ball game. What is it? Factory sponsorship is what every paintball team dreams of. It is the highest level of team sponsorship available. It includes free guns, free paint, travel expenses, paid entry fees, and just about everything else you could possibly think of to play championship paintball. For most teams, factory sponsorship is a long way down the road. Very few teams ever attain this super status. Most fall apart or give up before they even get close. That's because, before they can even be considered for this level of support, a team must first prove itself worthy. What this usually means is that they're going to have to compete against the best teams in the industry and consistently beat them. At the very least, they have to be able to give the big guns a run for their money.

Once you have found sponsors for your team, you have to keep them happy, so mind your P's and Q's. A company that sponsors a team wants its products associated with players that are winners in every sense of the word, even in defeat. When a sponsored team loses, they must be good sports about it and accept their fate with dignity. On or off the field, the members of a sponsored team must behave like professionals. Also, don't slam the competition. Not only is this sort of behavior in poor taste, it can also lead to serious legal problems.

In closing, I regret to say that, in this industry, when you get down to brass tacks and the real nitty-gritty, you will find that the door of opportunity only swings one way. And if you're not careful as you're stepping through it, that door is likely to hit you in the keister and knock you flat on your face. You just need to have what it takes to pick yourself back up and keep going. It's all in the game.
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Old 12-10-2004, 01:37 AM   #11
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Info Provided By (PB2X) John Amodea

Do You Want to Get Sponsored?

Get in line boys and girls.

If you've been reading this magazine for any length of time, you know that we've addressed the topic of sponsorships many times. Yet, it doesn't stop the constant e-mail questions on the subject. E-mails that look like this:

"Hey, I'm thirteen years old and me and my friends want to start an amature team. Will you sponsor us?"

Question number two:

"I want to play paintball, but I don't have the money. Do you know of anyone that will sponsor me?"

Question number three:

"I'm going to let you in on the ground floor of the best kept secret in paintball. My team [insert another average team name here] is about to explode onto the paintball scene, and I wanted to know of you would like to take advantage of the amazing sponsorship opportunity."

Notice the first questions starts with the word "Hey." Not good! The least you can do if you're asking a person to give you money, is address them with a little bit of respect, even if you are only thirteen years old. While you're at it, how about learning to spell the word amateur. It's not like companies are going to get in line to sponsor teams or players that don't have even a little grasp of the English language.

The second question is most typical of what I have the pleasure of deleting from my inbox every morning. My question back to this person would be something like this: What exactly are you offering me? Sponsorships are business deals — it's not charity. In most business deals there's something in it for both parties. And by the way, it wouldn't hurt to actually play paintball before asking someone to sponsor you.

The last question may seem unbelievable to you, but to me it's a once a week occurrence. I'm not kidding. If you are trying to land sponsorships for you team, do at least a little "exploding" before you ask. I'm not saying a team has to win the World Cup to get sponsored, but you should have some record of significance to show a potential sponsor, not just on the field, but off the field as well.

John Amodea's Ten Tips To Land A Paintball Sponsorship

1. Make sure all of the words in your request letter are spelled correctly.
2. Turn off the "Caps Lock" key.
3. Mix in an occasional capital letter to start sentences.
4. Don't start your request letter with the words "Hey" or "Yo."
5. Play at least once, both personally and as a team before you ask.
6. In addition to asking for something, tell the sponsor something you can do for them.
7. Send a team photo in with your request.
8. Have a resume. Once again, with all of the words spelled correctly.
9. Be polite (like me).
10. Don't expect a response the same day you ask.

Good luck.

John Amodea
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Old 12-10-2004, 01:44 AM   #12
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HOW TO GET SPONSORS

INTRODUCTION

Okay, so why is there an article on sponsors in a book dedicated to Recreational Paintball? Funny you should ask that. Sponsorship does have a place in Rec-Ball. However, it is not the same as if you are a tourney team.

The BEST tip I can give you is to get sponsors in this order: Local, Regional, and National. Approach paintball businesses in your area first, then those in your region (state/province) and then go for the larger sponsors.

1.Don't ask for much. You're not looking to completely outfit the entire gang.

2.Always ensure your sponsor is getting something back. Be aware of what the sponsor wants in return for their generosity ('cause that's what it is). It may be as simple a wearing their patch on your cammies. They may want their logo on your banner. Who knows? However, if you feel you can't provide what they want, then decline the offer.

3.Ask present sponsors if they can connect you to others who would be willing to sponsor you.

4.The first sponsor is the most difficult. Once you have a sponsor, you can use them as a reference when approaching other potential sponsors.

5.Don't just concentrate on paintball businesses. Locally owned sporting goods stores, restaurants, sports bars and the like may be willing to sponsor teams. Hey, you might even get the staff out to play and become members. (The reason why I specifically said "locally owned" is that the owner is usually in the store, and no one has to phone "head office" and wade through red tape to approve your request.)

6.Don't get pushy. Don't expect an answer right away. In fact, actually offer them time to think about your request and leave your phone number with them.

Now you are almost ready to go looking for sponsors. But first, you must . . .

ESTABLISH A GOOD REPUTATION IN THE LOCAL AREA

You should be well-mannered, polite, sportsmanlike and helpful at the local fields. You should be safe, fun loving and a general delight to be around. I worked as field staff for about a decade and there were groups I looked forwards to all month to see come out again. You can't know what that means to a field owner and the staff. Your "rep" becomes your resume when you ask for sponsorship.

LOOK FOR LOCAL AREA SPONSORS

Seeing how the field thinks you're the greatest think since slinky remote hoses, ask him for a small sponsorship. Perhaps he could cut playing fees, or paint prices, or whatever he is willing to do. Approach local stores, businesses and the like. Use your first sponsor as a reference.

GET SPONSORS THROUGH YOUR SPONSORS

Okay, so now you're sponsored by the local field and the local store. Think about this: Where do they get their paint and equipment from? Would their supplier be willing to sponsor a rec- ball team?

TALK TO LOCAL TOURNAMENT TEAMS.

They have all their own gear, right? What about the stuff they win? Where does that go? Our club may be purchasing some equipment from a local tourney team who offered it to us to lend to new players who didn't have their own equipment. They may even decide to sponsor you directly (becoming a middle man between you and their sponsors). If they're smart, they'll realize that your rec-ball group is the perfect place from which to recruit new team members.

CONCLUSION

You really have to sell yourself. I found that carrying a few copies of the Canadian Contingent Paintball Club Rules and Charter goes a long way to explain the type of paintball players we are. Our philosophies, our goals, our concern for safety and fair play are all clearly outlined in the Charter and the Rules of Play.

Yeah, sure. It WAS easier to get sponsors when those I asked figured out who I was, but anybody can do it. The process may take a while, but the rewards are worth it.
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Old 12-10-2004, 01:51 AM   #13
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Info Provided By: Tony Jackson

Mayberry Marauders sponsorship tips

Don't go for the gold - straight away
It took the Marauders several years before we gained our first sponsor. We attended several events per year and established ourselves through our stand-up play. This also helps them approach you as hearing info from the "grapevine".

Network Events
Find out who from the industry will be at events, introduce yourself and team. Feel them out to see what their position on sponsorship is.

Discounts
Discounts are some of the first and current sponsorships we received. This is good for the team and for the sponsor. It gives the sponsor opportunity to "hear through the grapevine" if you are promoting their products and enjoying them. After time, check and make sure they are happy with the promotion you are doing for them, and see if they will increase their sponsorship.

Thank your Sponsors
Sponsors are in it to make money! Teams are sponsored because they help promote products to the rest of the paintball community to generate sales. Have the team send them thank you's often and give them status updates of games attended, photos of the team using their products, and stuff like that.
Research Potential Sponsors
Companies do not like getting emails stating - "Hey, me and my friends play paintball. We are good. You should sponser us!". Find out who the sponsorship co-ordinator is. Call the company, ask questions.

Sponsorship submission
SPELL SPONSOR CORRECTLY! I hear complaints from various companies about this and the amount of sponsorship requests they receive. You have to EARN their sponsorship, and STAND OUT above the rest of the requests. A well thought, clear, concise document such as a formal letter and resume including history of team, photos, schedule, roster, awards and what and how you can do for a sponsor.

Be respectful
I know we have sent our info to several companies in the past, and we never receive a response. That does not change how we feel about them or their products. It just means that we didn't grab their attention, and to adjust and try again.

Don't be afraid to spend some money
Sponsors want you to support them, so they can support you. The Marauders spend their own money to have banners created with the sponsor's logos. In addition, we spend our own money to buy jerseys and have sponsor logos added to them, thus making us a "walking billboard". Offer to help at booths if needed. Donate time and material if they need assistance with setting up, etc... Prove to them, you are as dedicated to them as they are to you. They are taking a risk sponsoring teams. Show them your appreciate that risk.
It takes work. No doubt about it! I have spent tireless hours drafting and re-drafting our team resume and sponsorship letter.

A final thought - Look at the companies starting to support Scenario Ball. They are finding that Scenario Paintball is the place to be. The scenario community supports those that support us, unlike the other side of paintball. Those "Wankers" (term used loosely - no offense to anyone) are trending to only use what they are given! Although currently more publicized (thus the reason for sponsorship swinging toward the Tournament Player), I believe you will soon start to see tons more support and publication for Scenario Ball. The scenario players are friends, stand-up and the reason why paintball exists today! An extended family if you will.
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Old 12-10-2004, 02:07 AM   #14
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Info Provided By: The Staff Of Dye Hard Paintball

SPONSORS


You don't have to be a tourney team to get sponsorship. Here's how.



SOME RULES
Don't ask for much. You're not looking to completely outfit the entire gang. Always ensure your sponsor is getting something back. Be aware of what the sponsor wants in return for their generosity ('cause that's what it is). It may be as simple a wearing their patch on your cammies. They may want their logo on your banner. Who knows? However, if you feel you can't provide what they want, then decline the offer. Ask present sponsors if they can connect you to others who would be willing to sponsor you. The first sponsor is the most difficult. Once you have a sponsor, you can use them as a reference when approaching other potential sponsors. Don't just concentrate on paintball businesses. Locally owned sporting goods stores, restaurants, sports bars and the like may be willing to sponsor teams. Hey, you might even get the staff out to play and become members. (The reason why I specifically said "locally owned" is that the owner is usually in the store, and no one has to phone "head office" and wade through red tape to approve your request.) Don't get pushy. Don't expect an answer right away. In fact, actually offer them time to think about your request and leave your phone number with them.

Now you are almost ready to go looking for sponsors. But first, you must . . .

ESTABLISH A GOOD REPUTATION IN THE LOCAL AREA
You should be well-mannered, polite, sportsmanlike and helpful at the local fields. You should be safe, fun loving and a general delight to be around. I worked as field staff for about a decade and there were groups I looked forwards to all month to see come out again. You can't know what that means to a field owner and the staff. Your "rep" becomes your resume when you ask for sponsorship.



LOOK FOR LOCAL AREA SPONSORS
Seeing how the field thinks you're the greatest think since slinky remote hoses, ask him for a small sponsorship. Perhaps he could cut playing fees, or paint prices, or whatever he is willing to do. Approach local stores, businesses and the like. Use your first sponsor as a reference.



GET SPONSORS THROUGH YOUR SPONSORS
Okay, so now you're sponsored by the local field and the local store. Think about this: Where do they get their paint and equipment from? Would their supplier be willing to sponsor a rec-ball team?



TALK TO LOCAL TOURNAMENT TEAMS
They have all their own gear, right? Where does that go? Our club may be purchasing some equipment from a local tourney team who offered it to us to lend to new players who didn't have their own equipment. They may even decide to sponsor you directly (becoming a middle man between you and their sponsors). If they're smart, they'll realize that your rec-ball group is the perfect place from which to recruit new team members.
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Old 12-10-2004, 02:19 AM   #15
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This is a generic sponsorship application letter. Please DO-NOT use this letter to apply for a sponsorship. Draft up your own. You will get better results if you have your own letter instead of the same letter that every one else uses. Use this as a guide to drafting your own if you wish. Note e-mail adr. have been omitted to prevent spamming of the players.

Introduction

Dear Sir or Madame,

On behalf of the Penn State Paintball Team, I would like to thank you for reading this letter and

reviewing our sponsorship portfolio. We understand that there are many teams requesting sponsorships, and that your company's resources are limited. We also understand that a sponsorship is not a handout; we are willing to work for our sponsors and promote them to the best of our ability.

The history of the Penn State Paintball team is short, but filled with achievement and improvement.

In our first year of competition in the National Collegiate Paintball League (2002/2003) we finished the series ranked 5th behind well established teams such as Purdue and Illinois. This year we continued to win and excel. After the 2003/2004 season, our team closed the gap and finished ranked 2nd in the nation behind only Purdue. In the Northeast Division (NEIC), our team has simply dominated. We have placed in the top three at every NEIC event we have ever attended with two first places this year alone.

Our team also had the opportunity to play X-ball at the PSP World Cup two years in a row. This past year we placed fourth in the Collegiate division.

The Penn State Paintball Team has enjoyed success outside of the Collegiate League as well. We have played in tournaments such as the Skirmish Series, GPL and the IAO. In last year's Global Paintball Series, we played in only two of the six events (May and October) and won them both, placing 12th overall in the three-man division. Our continued success in all of our tournament endeavors requires hard work, dedication, and support from sponsors.

As a company, there are many resources at your disposal. We believe that the Penn State Paintball Team will make a good addition to your pool of resources. As a team, we have gotten a lot of publicity in our short history: we have had eighteen magazine appearances in the last thirteen months, many in large magazines such as APG, PSI and PB2X, which ran a feature article on our team last season. This year at World Cup, the Penn State Paintball Team, along with the LSU paintball team, became the first college teams to be featured on a widely distributed DVD (720-World Cup Orlando.) As a Big 10 University, we have a very large student body to supports us (over 40,000 at University Park alone), also as a respected educational institution, the Penn State name caries a lot of weight. Most people have heard of, and respect “Penn State” as an entity.

Our team goals are simple; we plan to continue dominating the Northeast Collegiate Division and place in the top three teams nationally every year. Additionally, with the advent of the NPPL Collegiate Division we plan on attending high profile national events, and compete against the top teams in our league at venues such as Tampa, Detroit and Las Vegas. With help from your company, we can hope to meet our goals and promote our sponsors as one of the top college teams in the world.


Thank You for your time,
Larry O’Donnell
#66 – President Penn State Paintball


General Information
School URL: www.psu.edu
Team URL: www.pennstatepaintball.com

Team Address:
Penn State Paintball Association
100 HUB
University Park, PA 16802

President: Larry O’Donnell – ***@psu.edu

Vice President: Talon Kephart – ***@psu.edu

Treasurer: Ankur Patel – ***@psu.edu

Secretary: Kate Renner – ***@psu.edu

Squad Captains: Dan Coughlin - ***@psu.edu

Aron Cunningham - ***@psu.edu

Penn State Tournament Team Rosters

Blue Squad

White Squad

01 - Dan Coughlin - Captain

06 - Noah Burtner

67 - John Stark

12 - John Ribarchik

26 - Nick Nigro

86 - Rob Rivera

14 - Aron Cunningham - Captain

18 - Talon Kephart

66 - Larry O’Donnell

03 - Jennifer Wang

72 - Shawn Leckey

02 - Levi Burtner


Black Squad

Gray Squad

68 - Brian Shuey

69 - Chase Glickman

87 - Juan Maldonado

08 - Mike Avila

05 - Rob Ortiz

45 - Jonas Schoeler

28 - Jen Eddy

27 - Kate Renner

47 - Ankur Patel

93 - Mike Philion


Tournament Record

2001 Season

Fort Splat Open [Dec.] – 6th Place (First Tournament)


2002 Season

Twisters Open [Apr.] – 6th Place

International Amateur Open [July] – 28th Place

Xodus Open [Sept.] – 1st and 3rd Place

Sandy Ridge Open [Sept.] – 4th and 5th Place

NCPA West Point Open [Oct.] – 1st and 4th Place (First College Tournament)

NCPA X-Ball World Cup [Oct.] – 7th Place

NCPA Roughneck Open [Nov.] – 2nd and 4th Place


2003 Season

Skirmish Winter Classic [Feb.] – 1st and 2nd Place

NCPA West Point Open [March] – 1st and 4th Place

NCPA Cousin’s Open [March] – 2nd and 3rd Place

NCPA Natl. Championship [Apr.] – 11th Place (End NCPA Season 5th overall)

Skirmish Spring Classic [May] – 4th and 7th Place

Global Paintball League [May] – 1st Place (3-Man) and 4th Place (5-man)

Skirmish Young Guns [June] – 1st Place

Global Paintball League [Oct.] – 1st Place (3-Man)

Pandemonium 10 Man [Sept.] – 3rd Place (Novice)

NCPA West Point Open [Oct.] – 2nd and 4th Place

NCPA Culinary Institute Open [Oct.] – 1st Place

NCPA X-Ball World Cup [Oct.] – 4th Place

NCPA Cousin’s Open [Nov.] – 3rd Place


2004 Season

NCPA West Point Open [Feb] – 1st and 5th Place

NCPA Natl. Championships [Apr.] – 5th Place (End NCPA Season 2nd overall)



Current Sponsors

www.smartparts.com

__________________________________________________ _________


www.compulsivepaintball.com

__________________________________________________ _________


www.notsoseriousgear.com

__________________________________________________ _________


www.4freeflow.com

__________________________________________________ _________




www.alumnipaintball.com
www.clubs.psu.edu/upac

Last edited by rcxpaintball : 12-10-2004 at 02:30 AM.
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Old 12-10-2004, 02:22 AM   #16
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And another example letter. This time from a young hopeful from a small town.....Sound familiar?

To Whom It May Concern:

Hello. My name is John Mendenhall. I am writing on behalf of my paintball team, which is located in Willamina, OR. We are a 5-man team seeking sponsorship from your company. We are currently being sponsored by Ronin Gear and Warped Sportz, and would like to add you to our portfolio. Since we are only a fledgling team, we have not yet participated in any tournaments and, are still trying to work out details such as fund-raising, transportation, and equipment before we commit to a tournament.

Willamina is one of several small towns in northwestern Oregon. Besides us, and our current sponsors, Ronin Gear and Warped Sportz, there are no other paintball affiliations within a 30 mile radius. Our team has already had high interest levels, and the sport of paintball well received in the community and surrounding areas. We have come to a consensus that Willamina and the surrounding area is a prime location for a major introduction to the sport of paintball. We hope, that through our help, you can efficiently, and cost-effectively accomplish this.

We feel that our relationship with you is more of a partnership than a sponsorship. Life is a two-way street, and we plan to do as much as we can to advertise and promote your enterprise as proficiently and successfully as possible through our local t.v., newspaper, and other such advertising agencies. We can carry promotional material with us at events and in transportation vehicles through the use of window stickers, posters etc… Through us, you can potentially open up a new market that can benefit us both. In return, we simply ask your support of our team and its endeavors.

We thank you for your time and consideration of this matter. We look forward to future contacts with you and your company.

Sincerely,

Team NOVA – Willamina, Oregon

John Mendenhall Tim Tharp Robert Bryant Richard Pergerson Doug Andreas
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Old 12-10-2004, 02:35 AM   #17
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And another letter for you to use an example.

TO: Mr. Someone, President of Company
RE: Team Sponsorship for 2001-2002 season

Dear Mr. Someone:

Our team, your team name here, is a competition paintball team seeking sponsorship for the upcoming 1 tournament circuit name here 20xx season. We play out of Home field name, Hometown, State. We compete in both the tournament circuit name and numerous local events year round.

We are seeking sponsorship from your company because... ...(state your reason).

Local Paintball Store is our current sponsor and local store. We have helped support Local Paintball Store by offering free at the field maintenance on the local fields for people who have bought their markers from them. We hand out flyers, brochures business cards, and catalogs when ever possible. The store owner has been very pleased with the response customers have replied with. Local Paintball Store has enjoyed the benefits of sponsoring us and would welcome a call from you. There number is (###) ###-####.

Our other sponsor is Local Paintball Field, located at ... We have helped ref and conduct games during weekends. At our local store we hand out flyers and coupons and always represent Local Paintball Field in the highest of enthusiasm. Our scheduled practices has brought other teams and players to their field. Local Paintball Field would also welcome any follow up calls at (###) ###-####.

In return for sponsorship from your company, Company Name here. Our players will... ...(how will they this company benefit from sponsoring your team)

We would like to meet with you to discuss the possibilities further. We also would like to invite you and your key employees to join us at the field any Sunday to play and see how we work as a team. Please feel free to call me at (###) ###-#### to discuss this further.

Sincerely,
Your Name,
Captain of Your Team Name
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Old 12-10-2004, 02:39 AM   #18
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Whew, now thats a informative thread. It just to bad that I misspelled sponsor in the thread title.....ooops. But hey your complaining about that go get the info on your own.....So I shall try to keep updating this thread with info as I get it or if I feel like it. Now then you have the tools to go get sponsored so go use them!


What your still reading this!? Go get sponsored!
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Old 12-10-2004, 02:53 PM   #19
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Have only read about 1/4 but so far I LOVE it.

Guys I'm gonna start another thread so anyone that wants to thank rcxpaintball can do it there.

Let's keep this "clutter free" and on topic. Any revisions post in the other thread. And any more useful info put here in a manner that can be read and learned from by all.

Thanks rcx! (Broke my own rule there, but sometimes it's good to be me ) We will now have a refferal point to all the "How do I get...." threads.
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Old 12-10-2004, 09:12 PM   #20
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Bravo! Bravo! Excellent job.
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